Reena Jadhav has some interesting rules that interactive marketers could follow for the my generation:
- Personalized: Imagine each visitor having a uniquely personal experience with your service and website. It drives loyalty and interaction because it's "mine."
- Pint-sized: Think capsules, small but potent; the hottest parts of your site and service in a bite-sized format so users can custom aggregate from you and other favorite publishers.
- Portable: Your users want to connect with you beyond the boundaries of your website. Think browser, desktop, mobile device and any other "my" application...