New vs Old Marketing tool kit

19.03.06 08:30 PM By S.Swaminathan

Steve Rubel  continues to ga-ga over the new Forrester report on Social Computing.

I had posted one chart that he had put-up in his blog. Now, here is one more chart that I find extremely relevant and thought-provoking for the marketing fraternity.

Picture 1-69

The rules are changing for the marketing folks. Are they ready to understand & take-up the challenge?

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S.Swaminathan