Joseph Jaffe writes about the new consumer generated content work from Nikon:
Nikon did what every major brand should be doing...it got out of its own way and let the real people that counted do the talking: their own consumers.
Here's the frame-by-frame:
- Nikon sent a bunch of their D80 cameras to a group of Flickr users and let them snap to their heart's content
- They took a bunch of submissions and used them as part of a 3-page spread, which ran in places like BusinessWeek . Here's the Download 3_page_ad_2.pdf
I think this is a lovely example on how to get consumers engaged and involved with a brand. In my opinion, successful brands of the future will be ones who will let consumers lead the marketing rather brands leading or teaching consumers.