Increasingly, the digital world and new devices is set to transform the old world marketing methods. Coupons which are widely distributed globally, will now come to consumers on their mobile phones. These coupons can be redeemed in stores or online. Marketing Vox mentions of this coming trend:
"Bringing the cell phone into a multi-channel marketing strategy, communications technology company Twelve Horses and Mobile Technology Group have launched a service that lets retailers deliver mobile text coupons that can be redeemed in stores or online.
David LaPlante, CEO of Twelve Horses, said the coupon service is starting to be deployed in Europe and is under consideration in the U.S. by two apparel retailers and one music merchant. “The technology has definitely hit a nerve,” he tells InternetRetailer.com.
LaPlante adds that the cell phone-delivered coupons – which appear as alpha-numeric text messages that can be entered onto a retail web site, spoken into a voice-recognition system, or simply shown to a store retailer – are expected to be particularly popular with young people accustomed to text-messaging. “These teens and tweens don’t necessarily have a desktop computer to receive e-mailed coupons, but they use cell phones and they can show mom and dad how to use text message coupons,” he says.
Retailers as well as other marketers are expected to deploy the cell phone coupon service as part of broader marketing strategies that include e-mail marketing and other forms of advertising, LaPlante says.
The ease of personalization and customization, is what I think will drive the quick adoption of this method of couponing.