Vodafone and Sony have teamed up to provide music service on mobiles.
Marketing Vox reports Vodafone Group Plc is to launch a new music service that will allow customers to access music in tune with their tastes using cell-phones, as the mobile giant looks to grow revenues from areas other than phone calls.
Vodafone said a key feature of the new service was its personalization system, which would allow customers to customise radio channels to their personal tastes by pressing a button to indicate ``like'' or ``dislike'' while listening to a song.
If a customer presses dislike, the music skips to the next song, and Sony's classification will ensure that subsequent radio channels would avoid songs similar to those rejected. Vodafone, which plans to launch the service in six European countries in the coming months, said it would charge customers a monthly subscription for unlimited listening to music on both mobile phone and computer.
I think this is a brilliant idea and such a differentiated customer experience will drive "stickiness" for the Vodafone brand. Increasingly, content and the way it is going to be used will differentiate brands and customer experience.