Last week, I had posted about Toyota Scion using kids to influence purchase. Now, it seems that Toyota is getting into customizing marketing messages.
Toyota is letting customers choose the ad that they want to see. imedia reports that one ad asks users to select their personality type - then reloads with info about the corresponding Scion model. Also, a "results panel" appears with additional relevant content, including an RSS feed with Scion news.
Interpolls can swap out low-performing ads without changing ad code on a publisher's site; the questions that users respond to in the ad can be changed to create the highest-performing ad. Within the ad unit, users can configure each model, watch product videos, locate a dealer and tell a friend through instant messenger.
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