Greg pointed me to an excellent video on "An Economic Response To Unsolicited Communication" by Marshall Van Alstyne about e-mail spam. While this is about email spam, I believe this has profund implications on:
- How to build a next generation list marketing company
- How the marketing in the future will move from paying to media (to get audience attention) to sharing the monies with media and audience(by paying for audience attention)!
Take a look:
http://video.google.com/googleplayer.swf?docId=1483515704800867685&hl=en