Here's one more way to involve consumers and build an engagement with a brand - Red Bull Art of Can
The Red Bull Art of the Can Contest offers a platform through which any person regardless of age is invited to take part. Artists, students, grandparents and all of those in-between are invited to submit their works of art. The Red Bull Art of the Can Contest is a true expression of the imagination with little or no restrictions placed on the budding artists.
In fact, Austria, Germany, Holland, Switzerland, United Kingdom and South Africa have all inspired people to create masterpieces made from Red Bull cans.
thro' Johnnie Moore's weblog