The South African mobile telephone service provider Cell C has followed in the recent footsteps of competing operator Vodacom to launch its own loyalty programme for prepaid customers.
With the strapline, "It pays to stay on the phone with Cell C", the company is asking its prepaid mobile users to imagine spending two minutes on a call and instantly receiving a 15% reward in the form of a free SMS (worth R0.80). After each qualifying call, Cell C automatically sends the subscriber an SMS notification to tell them how many SMS credits were earned during the call. Users don't need to take any action to claim their rewards.
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thro' thewisemarketer