Rules for better customer experience - Take care of your employees and improve your customer service first

Dave Young writes:

1. Don't expect your customers to provide referrals or word of mouth unless your employees and your products are exceeding expectations. Give them the pure oxygen of delight.
2. Don't expect your employees to provide delight to your customers unless their own needs are being met. Give the the pure oxygen of caring.
3. Don't expect yourself to care for your employees or your products if you're not caring for yourself. Give yourself the pure oxygen of self-improvement. Read a book, take a walk, spend time with the people you care about.