Madison Avenue seems to have got the Second Life virus. Leo Burnett, one of the world's leading advertising companies, has set up an ideas hub in Second Life.
Conceived as a celebration of creativity, the yet to be named hub will immediately bring together in a virtual world nearly 2,400 creatives from Leo Burnett and Arc Worldwide in 80+ countries.For a flat rendering of the hub, please visit http://tinyurl.com/nkjvz.
Most importantly, it will give Leo an understanding of Second Life first hand, so if they recommend this type of marketing to clients, they might actually know what they are talking about—because they are doing it.