Every customer-centric organization has to create a culture of organizational authenticity.
There is an interesting discussion around this topic in Fast Company. I have taken a few of the discussion points and posted them here.
What is organizational authenticity? Organizational authenticity means what is felt and thought concerning the mission and purpose aligns with what is said and done on a regular basis. - Paul S Markle
Transformational leadership transcends the one or few individuals and instills a sense of purpose and vision in the entire organization. The power play role of leadership is more focused with their position in their 'world' than organizational authenticity / integrity . - Donna Karlin
How does a company ensure they attract authentic leaders for sustainability and growth and to promote a culture that is based on integrity?
"I believe there has to be a two way accountability pact or structure where both staff and leadership can ask and answer the question (in the affirmative) "Am I where I need to be to reach my level of excellence?" and "I am inspiring all those around me to reach for their level of excellence?" And can all include "...and live in alignment with my personal values and ethics?" If the people care about each other enough to ask, then they'll care enough to be authentic." - Donn Karlin
Here, you can take a organizational authenticity quiz. Go on and take the test!