Ad Age reports:
Every week MediaWorks’ Media Morph looks at how emerging technology is changing the way consumers get their information and media companies and advertisers present their messages.
Digital Living Room - What it is: Call it the ultimate couch potato creator. The theory goes that as consumers get used to time-shifting and place-shifting their content, including everything from music to movies to business databases, they’ll feel more comfortable accessing it all from their couches.
Who’s using it: Not many average consumers. Even though the idea has been pushed for years, few consumers have yet to bite.
Even though consumers are slow to adopt the digital living room, there’s a huge and powerful contingent that wants to make it happen (except maybe the Hollywood set, who tend to get stymied by digital media rights). Still, with heavyweights like Intel, Microsoft, Sony, Samsung, TiVo, Dell and Hewlett-Packard -- and recently a rumored push by Apple -- a longer-than-expected wait will still yield an eventual shift.
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