Richard Edelman writes after his visit to Davos on this topic:
Who is the biggest distributor of content? It is the consumer, who does not expect to be paid for this service but wants free in kind services. We also need to enhance individuality within each community."
-- Tom Glocer, CEO, Reuters
There are five forces pushing the consumer to be involved with on-line media. Self expression/self publishing; Aggregating to relevant people; Sharing; Collaboration; Knowing where you are in the pecking order."
-- Yossi Vardi, venture capitalist, creator of instant messaging
"There are four relevant media models: One-to-Many; Many-to-One; One-to-One; Many-to-Many. Of these, the One-to-Many or Broadcast model is the only one going down. The hot space now is Many-to-Many, the community of friends that is MySpace or Facebook. This need to express yourself is the defining experience for our future customers who are photo and blog driven."
-- Nandan Nilekani, CEO of Infosys
"We must move from cool devices to cool experiences. The lack of open interfaces and standards is a block to what the consumer wants which is my personal content. The Internet will follow you instead of you following the Internet. Everything you can do today on a PC you will be able to do on a cell phone by the end of 2006."
-- Ed Zander, CEO, Motorola
We are at the forefront of a new advertising approach. To launch one of our new models, we created a video with Brazilian football star Ronaldino, doing tricks with a ball. It was downloaded directly 12 million times, aired in every market in the world on news shows and passed virally to millions of consumers. This is an inclusive approach, based on community and experience. The key currency is being up to date."
---Charlie Denson, president, Nike Brand
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