Much has been written about YouTube. But, what's impressive is the traction it is getting from big brands. If you are a marketer, it pays to give this some attention. Here's an article from USA Today:
Nike, Warner Bros., MTV2 and Dimension Films are among the firms seeding the site with commercial clips. Now, along with consumer-made videos of newborn babies, weddings and teens pulling pranks, is a short of soccer star Ronaldinho in his new Nike sneakers.
Part of YouTube's lure is its ease of use. Consumers — and advertisers — can upload clips quickly.
The site, which is like a virtual photo album that hosts millions of short videos, is simple to search.
In a world teeming with cynical consumers and ad-skipping devices such as TiVo, YouTube's edge is that its users actively seek out content. When word-of-mouth built about Nike's gritty Ronaldinho clip, consumers e-mailed the video to friends and embedded it in their profiles on social networking sites. It has been viewed more than 3 million times.
The price for Nike? Not much. The sneaker maker shot a digital video, then uploaded it for free.
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