If you think vending machines just spew the products out and have nothing else to offer, it's time to think again. Coke is planning a whole host of features in their vending machines that will engage customers.
Look at what these vending machines can do:
Coca-Cola said trials of new vending machines that allow users to take digital photos and download ringtones for mobile phones could be replicated worldwide as the soft drinks company seeks to interact more directly with consumers.
The Cokefridge machine, on display at the CIES world food business conference in Paris last week, has an interactive screen that runs advertisements, and allows users to obtain free photos, games, logos and ringtones after they have bought a drink. Users type a numerical code inscribed inside the cap of the drink into the interactive screen to get access to the photos and games.
thro' msnbc