Centre Magazine reports:
The Home Depot announced it is giving consumers an exercise in choice when it comes to what they watch on TV. The Home Depot is asking consumers to vote online to decide which one of three new commercials will promote its new tractor offerings.
"More and more consumers are choosing what messages to receive with video- on-demand and opt-in emails," said Roger Adams, senior vice president of Marketing, The Home Depot. "We want to allow consumers a chance to vote on what they receive in mass media as well."