Marketing VoX in a post mentioned that the mobile marketing association has issued the guidelines for mobile banners.
The MMA recommendations (PDF) refer to graphical banners (and 80 x 15 pixel black and white bitmap graphic), text "banners" (a two-line text ad, 12-16 characters per line) and a combination unit (16-color image/text banner), among others.
The article mentions marketers, service providers are ready to go and make money. I was thinking about me, the poor consumer - Mspams will soon become a problem. I don't want to see tower banners, roadblocks hitting my mobile screens. Soon, we will have stats on clickthro' rates of mobile banners! I see a lot of articles on effective mobile targeting - Best Practices coming my way! White papers from the likes of Enpocket to let me know how I can make the best use of the medium. Not to forget seminars that will be conducted across the country! Research on how consumers consume mobile media! It sounds too similar and I have a 'seen this before' feeling in my stomach.
Can't we find a better way to use the medium? Interruption marketing in TV was at least acceptable as I was sitting in front of the TV only for a couple of hours( Even that is slowly dying it's natural death). Also, I was'nt in front of the PC accessing the net 24 hrs. But, if am walking with my mobile phone 24x 7, I don't want ads 24x7.
I am not against mobile marketing but I think we are applying the same principles and not finding new ways to interact with consumers. It's still in the realm of push marketing.
I think the mobile medium has exciting possibilities to create unbelievable customer -brand experiences. But, it cannot be old wine in a new bottle!