Thoughts of China and rapidly advancing communications technologies are what keep Martin Sorrell awake at night, the WPP Group chief executive told yesterday's Media Convergence Forum at Manhattan's Le Parker Meridien hotel.
'No longer an advertising company'
As part of a detailed view of where WWP is going and why, Mr. Sorrell said "we're no longer an advertising company. About four or five years ago, more than half our revenues -- more than half of the $11 billion -- started to come from outside advertising ."
Over the next five years, he said, he'd like two-thirds of WPP's business to be coming from outside the traditional advertising business.
See the video excerpts here from Ad Age.