India is a hot bed for mobile services. It is one of the fastest growing mobile markets in the world. Last month, 5.9 million customers got added according to TRAI.
Keeping with this trend, US based Trilogy has launched a new service yourbillbuddy.com. It helps Indian mobile customers select the 'best-fit' tariff plans. Some of the benefits include:
- Recommendations
- Helping optimize usage
- Get more savings
Here's my take:
It is a nice idea but the real growth in this category is coming from the pre-paid market which is a low unit-value of talk time. These consumers don't have access to the net and hence I guess this service will only have niche usage amongst high ARPU customers.
I guess what Trilogy is attempting to do is to capture some customer information/profile and use it for churn & cross-sell programs or business services that they will be providing in the Indian market.
Would be interesting to keep a track of this service!