Joseph Jaffe writes:
History (and future) of Media in 4 simple steps
- One to Many - Shotgun approach; spray and pray; status quo; norm
- One to One - Peppers and Rogers; full of promise; didn't really live up to expectations
- One from one - the story of search; credited to GM O Connell; certainly has lived up to expectations; questionable scaleability
- Many to (and from) Many - the power of community; the power of the network; the world of push meets pull; the product of when imperfect choice meets perfect information