If attention is increasingly becoming the most important asset needed to engage with customers, the web is enabling a host of services & products that will lead to customization & customer experience like never before.
Take a look at Pandora - Customizable radio stations. Look at what Pandora's vision is & what they have to offer:
Can you help me discover more music that I'll like? Those questions often evolved into great conversations. Each friend told us their favorite artists and songs, explored the music we suggested, gave us feedback, and we in turn made new suggestions. Everybody started joking that we were now their personal DJs.
We created Pandora so that we can have that same kind of conversation with you.
I think this is a lovely idea.