A study by BIGresearch reveals some interesting facts on what marketers must take congnizance of, if they want to get on top of a customer's purchase preference:
In this study, Word-of-Mouth ranked as the most influential marketing medium. The "Top Ten" most influential marketing mediums, regardless of demographic age group, include:
1 | Word-of-Mouth
2 | TV
3 | Coupons
4 | Newspaper Inserts
5 | Read Article
6 | Direct Mail
7 | Magazines
8 | In-store Promotion
9 | Cable TV
10| Online Advertising
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thro' brandautopsy