Who will be the Google of cellphones?

26.07.06 06:00 PM By S.Swaminathan

Trying searching on your mobile. It's really difficult.

Web is not as omnipresent on mobiles as it is on PCs today. A whole new way of doing it on the mobile seems to be the answer. Also, the experience of the web on the mobile, is not as rich as it is on the PCs too.

Here's an interesting article on this topic:

Answers, not links

"People want answers, not links," says Amol Joshi, 4info's senior vice president for business operations. "Google has the disadvantage of being a Web search firm."

4Info, a Palo Alto, Calif. startup, is aiming to popularize text messaging as a way to search the Web, presuming that cell-phone users want quick answers rather than page after page of search results. By sending text messages to 4Info's designated shortcode -- an abbreviated phone number used for information services -- users can receive sports scores, weather reports, flight information, and even package-tracking data.

Promptu, a six-year-old, privately held company based in Menlo Park, Calif., is taking advantage of the fact that phones are mostly used for voice calls, by creating voice-recognition systems that search for content. It plans to sell its service to wireless carriers, to make it easier to search their libraries of content, like ringtones, wallpaper images, and games.

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S.Swaminathan