Financial services products are sometimes too intimidating for consumers or too transaction focussed. How can you make an age old financial product like credit card interesting. Why not skins for credit cards that you have in your wallet? I read about this idea and thought it was quite interesting. It just makes the category interesting and financial services brands can make it a conversation starter for consumers.
..a company called CreditCovers started selling "skins," with special designs that consumers can stick over the fronts of their cards, theoretically transforming them from mere financial tools to emblems of identity...
Looks quite cool to me.