Marketing Vox reports:
Third screen media announced the launch of the world's first advertising management solution for mobile content providers.The new platform, designed to streamline ad management and delivery on mobile networks, has been selected by publishers such as The WeatherChannel, USA Today and MSN to manage advertising inventory in their mobile content.
According to eMarketer, the amount spent on mobile advertising and marketing in the United States will reach $760.4 million by 2009. Advertiser demand for mobile marketing has developed so quickly that publishers need a solution for creating and managing ad inventory across mobile content.
The solution allows for ad targeting by frequency, location, day-part, keyword, device, browser and carrier.