1-to-1 Media Channel

Blog categorized as 1-to-1 Media Channel

I am launching my own Podcast - ContraMinds - Decoding People, Minds, Strategy & Culture. 

This is a podcast that explores thoughts and conversations around the DNA of purposeful minds. It tries to decode what really goes behind the minds of people with a purpose, what are their motivations ...

11.11.19 07:48 AM - Comment(s)

Last week, Unilever announced it had acquired Dollar Shave Club.  Tech Crunch carried an interesting article on the $1 billion acquisition and the challenges reputed & established FMCG brands face with the onslaught of innovative and emerging brands. 

FMCG companies have been living in ...

25.07.16 02:13 AM - Comment(s)

Last week Facebook's Chief Privacy Officer - Stephen Deadman, wrote about the need to refocus the debate around personal data. It was a thought provoking article where Stephen talks about the need for a kind of a new coalition between tech companies on the use of personal data.

I had also written the...

26.06.16 11:23 PM - Comment(s)

I often hear a lot of businesses and managers talking about a metric Cost-to-Serve(CTS) - reducing cost-to-serve a customer. They continuously talk about moving customers to lower cost channels and hence reducing the cost-to-serve & improving profitability. I find this ridiculous as an independe...

22.05.16 11:19 AM - Comment(s)

With mobile device in the hands of customers and quick adoption of smartphones, will it redefine the shopping habits of customers? I believe it will. 

Mobile will increasingly act as research and shopping tool in their hands. Right now, I don't think it is widely used but with increasing app dow...

01.02.11 10:38 PM - Comment(s)

I read an interesting post by Fred Reichheld's on the influencing effect of good customer experience in a way that happy customers and employees collaborating with each other and how this behaviour seems to extend between customers too. Reichheld writes:

"It didn’t take long to figure out that ...

23.02.10 06:41 PM - Comment(s)

Tim O' Reilly tweeted about an interesting interactive feature on NY Times on using the popular movies rented data on Netflix by neighborhoods and zipcodes in the US! It's a lovely little application that tells movies marketers the kind of preferences consumers have had in 2009. 

Netflix

This made me re...

10.01.10 11:39 AM - Comment(s)

I came across an interesting service platform Meme Machine which has interesting customer-focused applications using data.

Calling itself reactive advertising Meme Machine defines this platform as:

"Reactive advertising is a technology for dynamic customization how display ads look and behave in ...

25.10.09 06:39 PM - Comment(s)

According 1-to-1 media, the mobile industry has a lot of learning to do from email marketing industry - esp. how not use it! Take a look:

Taking into account email's bad customer experiences with spam and email address sales, the mobile marketing industry developed its channel strategy around the con...

06.04.09 06:27 PM - Comment(s)

Over the last couple of months, I have been talking and meeting a lot mobile service providers in India across many forums. While most of them are in an acquisition binge, the challenges they seem to face are similar - irrespective of the vintage of operation or subscriber size. They either talk to ...

04.09.08 12:16 AM - Comment(s)

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