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Last week Facebook's Chief Privacy Officer - Stephen Deadman, wrote about the need to refocus the debate around personal data. It was a thought provoking article where Stephen talks about the need for a kind of a new coalition between tech companies on the use of personal data.

I had also written the...

26.06.16 11:23 PM - Comment(s)

I was reading an interesting update on Forrester Marketing 2016, where companies & marketers were asked to take cognizance of micromoments. I don't disagree fundamentally with this theory but I was thinking how do marketers prepare & adapt to this new paradigm.

One of the top questions that c...

12.06.16 05:56 PM - Comment(s)

This week there was an interesting debate around P&G CEO - Bob McDonald's comment. He had mentioned that:

“In the digital space, with things like Facebook and Google and others, we find that the return on investment of the advertising, when properly designed, when the big idea is there, can be mu...

12.02.12 03:10 PM - Comment(s)

With Social Web taking shape over the last couple of years( over 500 million customers are socially networked) and showing signs of aggressive growth, customer profiles are increasingly getting accessible and I see more and more misuse of the same.

The recent one that I have experienced is in Linked-...

23.01.11 03:50 PM - Comment(s)

Most often, I have been left wondering, what impact does my company make with businesses  that I deal with, the value difference some of the activities/programs that my clients' customers see of what we do for them and how to measure it effectively, showcase the value created to our employees w...

30.05.10 11:30 PM - Comment(s)

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