As QR codes are beginning to revolutionize the convergence between the web and mobile, building new ways for brands to interact with customers, adding the power of interactivity, data & information for advertising campaigns, I have always found that it is not easy for not so tech-savvy cus...
The world economic forum and many futurists believe personal data is the new asset class that will emerge as a competitive advantage for many marketers. It is important that marketers start using this data intelligently, judiciously and in a manner that benefits and engages the customer. Else,...
CMO council has come-up with an interesting report that many marketers have faced as consumers themselves - irrelevant communication! Many of these marketers talk about it but do nothing about it for their own brands or products. Here are some startling facts to think about:
I have often found a lot of interesting case studies and lots of content around using a variety of internal sales & transactional data in retail stores to manage category, assortments, inventory planning and customer cross-sell and up-sell opportunities. What these data always many a time ...
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