analytics

Blog tagged as analytics

The profession of marketing is the midst of a huge change. New devices, social media, data-led insights are changing the dimension for brands like never before. Here's a perspective shared by some experts of what's coming and how we need to get prepared. I picked-up some of the points and trends and...

22.01.12 07:15 PM - Comment(s)

I often have been wondering off-late how does one define success for data-driven marketing programs - the reason being tons of hours are spent in understanding data, organizing data, cleansing the data make it ready for analysis and then time taken for building insights by analysts, getting organiza...

17.07.11 02:05 PM - Comment(s)

When I talk and work with people and clients on many assignments, the challenge I find for enterprises to be customer-centric is, how to bring marketing & technology together. Increasingly, technology is getting adopted in many customer-centric channels like never before and marketing is getting...

03.07.11 04:39 PM - Comment(s)

I recently received a mail from my favourite airline Jet Airways, that I have been downgraded! I am a member of their loyalty program for years now! And this is not the first time this has happened to me. It also happened in 2001 and 2002 too.

The letter read - "...since you have not had enough ...

06.02.11 11:57 PM - Comment(s)

We all know the mobile will become the centre of what consumers do. In the recently concluded Mobile Future Summit, the impact of this device has been summarized quite well. There were several good speakers and here is the essence of what some of them had to say:

Steve David, was a keynote speaker. ...

03.10.10 11:24 AM - Comment(s)

With  zillions of data points becoming available in organizations today, there has been a lot of buzz around the following:

  1. Using analytics in marketing campaigns driving relevance, immediacy, reducing wastage and optimizing spends
  2. Making marketing more accountable using the power of data that's ...
11.04.10 11:37 AM - Comment(s)

The world of database marketing has changed since the time we knew it . There were only a few options as one knew it - lists - internal/ external, direct mail and telemarketing a decade or two ago. Today, for companies, customers come from different channels - social media, mobile, website leads thr...

04.10.09 07:49 PM - Comment(s)

I have often found a lot of interesting case studies and  lots of content around using a variety of internal sales & transactional data in retail stores to manage category, assortments, inventory planning and customer cross-sell and up-sell opportunities. What these data always many a time ...

06.09.09 02:15 PM - Comment(s)

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