As QR codes are beginning to revolutionize the convergence between the web and mobile, building new ways for brands to interact with customers, adding the power of interactivity, data & information for advertising campaigns, I have always found that it is not easy for not so tech-savvy cus...

The world economic forum and many futurists believe personal data is the new asset class that will emerge as a competitive advantage for many marketers. It is important that marketers start using this data  intelligently, judiciously and in a manner that benefits and engages the customer. Else,...

Sharon Drew Morgan makes very interesting points in her article where she draws attention on how marketing automation software needs to add decision facilitation technology to their offerings.

She writes, any such marketing software like Marketo, Eloqua,  just help capture some names - email add...

I often have been wondering off-late how does one define success for data-driven marketing programs - the reason being tons of hours are spent in understanding data, organizing data, cleansing the data make it ready for analysis and then time taken for building insights by analysts, getting organiza...

When I talk and work with people and clients on many assignments, the challenge I find for enterprises to be customer-centric is, how to bring marketing & technology together. Increasingly, technology is getting adopted in many customer-centric channels like never before and marketing is getting...

I was reading an interesting article by Umair Haque on the threat of open customer rebellion and how industrial age businesses are completely unprepared to change the ways they  engage, treat and manage customers.He writes:

"Yesterday's massive, sprawling organizations could pacify "co...

I recently received a mail from my favourite airline Jet Airways, that I have been downgraded! I am a member of their loyalty program for years now! And this is not the first time this has happened to me. It also happened in 2001 and 2002 too.

The letter read - "...since you have not had enough ...

With mobile device in the hands of customers and quick adoption of smartphones, will it redefine the shopping habits of customers? I believe it will. 

Mobile will increasingly act as research and shopping tool in their hands. Right now, I don't think it is widely used but with increasing app dow...

With Social Web taking shape over the last couple of years( over 500 million customers are socially networked) and showing signs of aggressive growth, customer profiles are increasingly getting accessible and I see more and more misuse of the same.

The recent one that I have experienced is in Linked-...

I often see a lot of digital marketing specialists treat social media data almost like traffic lights- a kind of sentiment monitor - Red, green and amber - here are the positive scores, negative scores etc. I wonder what marketing actionability does such visualization and presentation give to market...