Blog categorized as 1-to-1 Media Channel

I am launching my own Podcast - ContraMinds - Decoding People, Minds, Strategy & Culture. 

This is a podcast that explores thoughts and conversations around the DNA of purposeful minds. It tries to decode what really goes behind the minds of people with a purpose, what are their motivations ...

11.11.19 07:48 AM - Comment(s)

Last week, Unilever announced it had acquired Dollar Shave Club.  Tech Crunch carried an interesting article on the $1 billion acquisition and the challenges reputed & established FMCG brands face with the onslaught of innovative and emerging brands. 

FMCG companies have been living in ...

25.07.16 02:13 AM - Comment(s)

Last week Facebook's Chief Privacy Officer - Stephen Deadman, wrote about the need to refocus the debate around personal data. It was a thought provoking article where Stephen talks about the need for a kind of a new coalition between tech companies on the use of personal data.

I had also written the...

26.06.16 11:23 PM - Comment(s)

I often hear a lot of businesses and managers talking about a metric Cost-to-Serve(CTS) - reducing cost-to-serve a customer. They continuously talk about moving customers to lower cost channels and hence reducing the cost-to-serve & improving profitability. I find this ridiculous as an independe...

22.05.16 11:19 AM - Comment(s)

With mobile device in the hands of customers and quick adoption of smartphones, will it redefine the shopping habits of customers? I believe it will. 

Mobile will increasingly act as research and shopping tool in their hands. Right now, I don't think it is widely used but with increasing app dow...

01.02.11 10:38 PM - Comment(s)

Tags

@All Rights Reserved 2021