Blog categorized as Advertising

There is a lovely little post by Valeria Maltoni where she tracks a post in Tom Peters blog on " What is customer relationship? " She writes:

The working definition they’ve come up with is:

A relationship is an ongoing conversation with a customer, in which the customer never thinks of ...

I have often wondered( when I receive mails from different folks inviting me to be a member of several social networking sites they were members of)oops, hear comes one more social network membership!  I was always left overwhelmed. Where is the time for me to become a member of one more social...

Don Shultz had done a review of the book "Profitable Marketing Communications: A Guide to Marketing Return on Investment," - A topic that's gaining attention among CEOs today. He picks-up 8 tips - 8 investor tips to marketing communications- from the book:

The eight tips are:

• Concentrate o...

Well, don't these words - Accountable & Mass media present an irony of sorts to you? 

Yes, surely this has been the way things have been happening for last 3-4 decades. Mass marketing has never been accountable. It's never been addressable 'one household at a time' too. Either, it was not p...

Continuing with my thinking on this topic, NY Times has interesting article that further reinforces this thought:

Behind the shift is a fundamental change in Nike’s view of the role of advertising. No longer are ads primarily meant to grab a person’s attention while they’re trying to do something els...

I just love this thought by John Jantsch on how marketing today is all about content.  I can't agree with him more. Marketing is no more about messages, no more about offers, no more pushy about sales messages. It's transforming into a world of content. That's really what consumers want to read...

Nishad pointed me an interesting post from Zeus Jones on the trend of convergence of marketing & operations.

They believe two themes seem to be emerging:

• The increasing focus on customer experience and usability within companies. Smart companies now realize that their core offerings shouldn't be ...

Consumers have problems trusting online advertising, according to a global study by the Nielsen Company.  The survey claims messages in traditional media such as television, newspapers and magazines generated more confidence among consumers than those in web searches, links and banners.

Nielsen...

Rob Walker has an interesting article on how Chase has developed a credit marketing  program in Facebook.

“We felt Facebook would be a good partner for us, since they had such strong credibility in the students’ world,” explains Sangeeta Prasad, who oversees branding for Chase Card Services. “An...

Business Week has an article on Google Phone and its impact on targeted push-based advertising:

Imagine your cellphone as a mini marketing machine. As you head into your car after dinner, a text alert pops onto the screen of your handset announcing the 9 p.m. lineup at a nearby cineplex. You choose t...