Blog categorized as Business

Malcolm Wicks writes:

In many organizations, getting to the point where everyone agrees that CRM is really a strategy and not a technology is relatively straightforward. However, having arrived at this agreement, the first action that many organizations took was to buy some technology to help them im...

Early today morning, I received this mail from Barak Berkowitz, Chairman and CEO, Six Apart, Ltd, which left me completely thrilled. One as a practicing customer management professional, I saw a huge empathy in the mail and on the other hand, it is a lesson for marketers to learn  and convert a...

Jackie Huba  has this interesting post on the critical differences between customer and corporate evangelism.

Corporate Evangelism is very different from traditional sales teams companies are used to building or having.

Customer Evangelism

Customer evangelism is the payoff for organizations that ...

Chris Lawer writes:

Building on Prahalad and Ramaswamy's view of co-creation, here are some academically oriented dimensions and definitions I have been working on.

What is interesting about this post, is the way Chris goes about explaining a method to tangibilize the dimensions of co-creation for com...

Peter F. Drucker, one of the world's foremost management gurus, passed away on Nov 11th 2005 in Claremont, California. He was 95.

I started learning( and am still a student) about management  concepts  and theories at my b-school several years ago, by reading  Peter Drucker and his phi...

AT Kearney has just released a report on mobile communication trends amongst consumers across the countries ( India, for some reason has not been included in spite of being one of the fastest growing mobile markets in the world!)

The findings, based on interviews with mobile users in 21 countries, re...

I have always felt, right employees, great talent  and impeccable processes make a big difference to a company's customer experience.  Because, we can't be there at all the places, all the time.There is no use having great ideas, great products  etc., if we don't have the right talent...

The Guardian writes:

He said the next challenge would be to take advantage of ubiquitous wireless, super-fast internet connections. Advances in computer hardware had been a "miracle" but high-speed internet connections would accelerate the pace of change even further. Computers would become...

John Hagel writes:

Companies today realize that push approaches to marketing are less and less effective. As I have written about elsewhere, we are entering the era of reverse markets.  Ask business executives to define a market and they will likely say that it is a place where vendors can find ...

Peppers & Rogers write:

Forrester Research recently published reports detailing the need for customer advocacy. It lists four components of customer advocacy: transparency, simplicity, benevolence, and trustworthiness.

...now the strategy of customer advocacy, specifically making the business mor...