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Seth Godin has an interesting post where he compares marketing professionals to architects. To me, it clearly defines the job profile of every marketing professional in any organization. Be it at a junior, middle or a senior level, if they are not doing things like an architect, then they move from ...

IBM sees it as the next big thing for marketing.

Eyeing blogging's potential as a way to influence potential employees and business partners, IBM began formally offering blogging tools to its workers six months ago. The tools came complete with a list of a dozen guidelines assembled, in true new-medi...

Here's a snapshot of Walker information's Wireless loyalty report:

• Only 41 percent of enterprise customers are truly loyal to their wireless service providers.  Truly loyal customers not only have positive attitudes toward their providers but also intend to keep buying or increase their purchase...

Jim Berkowitz writes:

Forrester Research, in Cambridge, Mass., has identified the principal challenge facing companies pursuing CRM initiatives to be the sourcing of marketing, analytic and technical skills. In fact, based on a survey of companies, 45 percent of marketing executives identified a ...

I have been reading Walter Carl's blog on the power of WOM.  Historically, I guess, measurement of WOM has been an issue. I have also been looking at Jonathan Carson's Buzzmetrics blog. 

I for one, personally, am not an advocate of "paid WOM" as I believe it is certainly not sust...

Remember what happened to PCs. It started off being a geek's machine and then quickly became available with your neighbourhood dealer/reseller/retailer. Service and bundling is the only competitive advantage left for PC brands.

We will now see it happen to mobile phone services too.  Telecom min...

Nice book review by Nick.  Has some great thoughts from Sam Walton's style of management. Just reproduced it here.

Book Review - "What I Learned from Sam Walton: How to Compete & Thrive in a Wal-Mart World" by Nick Wreden.

The key to Wal-Mart’s success may be a 7:00 a.m. meeting eac...

There's a lot to learn from this interview with Jeff Immelt, CEO of General Electric. 

• How to believe in oneself
• Managing people
• Identifying growth engines and prioritizing them
• Spending time with customers
• Balancing life and work too!

.... and there's more.

Most often, the defining moment of any company is how customers perceive it. This is collectively built by each and every employee of the company. No amount of slogans, vision statements, off-site sessions, motivational posters can help if the culture is not intrinsically linked with what everybody ...