Blog by S.Swaminathan

It's a bold move by P&G - taking help from outside to develop product ideas and share intellectual property rights!

iMedia reports:

The development programme, called Open Innovation Challenge, is a pilot collaboration between the National Endowment For Science, Technology and the Arts, British Des...

Google today is launching a new effort to turn widgets into ads. A select group of brand advertisers are working with Google on special Google gadgets (widgets) that iGoogle users can place on their Google homepage.

What are Gadget Ads?

Gadget ads can incorporate real-time data feeds, images, video an...

When it's Disney, you know there is more passion behind the company than just some products, characters or merchandize! No wonder, it shows in the customer experience.

Read some Disney quotes and understand the passion behind the man and his ideas:

“Disneyland is a work of love. We didn’t go into Disn...

It's easy for organizations to be wanting to be customer-centric but the challenge is the need for a leader who can set the agenda, pursue the agenda relentlessly, be steadfast about the results, be ruthless about execution across various departments in the organization etc.. But, according to Jeffr...

The word customer and consumer is used interchangeably today.What's right? Should we, as marketing folks, understand where to use customer or consumer? Susan has some interesting take on this:

My real problem was that I'd crossed over from a world where the buyers of your services have individual nam...

I have been coming across some interesting quotes (which resonate a lot & appeal to me) as building blocks towards creating a customer-centric organization. There is no one formula but I thought I will blog about them (as and when I find them), aggregate them here so as to serve as a resource fo...

Inside CRM has a very nice and insightful post on how Apple creates loyal customers. No points, no cards - just pure, enriching experiences and great products. Here are a few that I liked the most:

A store just for Apple:Apple has historically been troubled by big-box sales staffers that are "t...

Here's a nice quote from Todd Watsonof IBM:

"Trackable, slicable, diceable, inferenceable, correlative, targeted digital advertising and communication based on explicit consumer expressions (search queries, online viewing, online shopping behaviors, etc.)  is the future of marketing. It's n...

I have already written in the past about the need to motivate employees to build customer-centric organizations. Technology can only do so much. We can have all the technology in the world but without engaged employees all these investments go down the drain. What are the building blocks of getting ...

I have noted offlate, there has been a lot of interest with marketers talking about the need to build online communities and getting closer to their customers online. There has been a lot of action around this, where brands have built programs or websites or built sponsored content within a group on...