Customer World Blog

In an interesting article written by Alan Mitchell, Iain Henderson and Doc Searls, they argue that direct marketing is facing endemic crisis. I can't agree with them more as there's a tectonic shift in the way customers have to be reached in the future. Direct Marketing needs redefinition. It needs ...

Overall last couple of years, I have been writing about the seamless boundaries or should I say vanishing boundaries between various media. If you are in marketing, communication, media and the like there seems to be thin lines dividing marketing, technology and media/publishing. This has led to the...

Over the last couple of months, I have been talking and meeting a lot mobile service providers in India across many forums. While most of them are in an acquisition binge, the challenges they seem to face are similar - irrespective of the vintage of operation or subscriber size. They either talk to ...

 Christie Nordhielm has an interesting perspective on understanding the anatomy of a loyal customer. She says:

Basically there are three types of brand loyalty: head loyalty, which is just being interested in the features of the product; heart loyalty which is that really strong emotional brand ...

I have always felt the traditional link-based online advertising model does not fit the social media eco-system. Consumers don't go to such social networks to see ads. Rather they are blind to ads or hate ads. They want to  chat, talk and share their emotions about a particular topic or spend t...

In the last one or two decades, enterprises have been focussing on the supply side of their business. This was primarily related to reducing inefficiencies, extracting more value out of leakages in supply processes, shaving-off wastages thro' better logistics & distribution, managing inventory i...

Suzanne has written a post about a new social networking site in banking called Mybanktracker.com. This site is a marketplace which allows customers to do comparative shopping for banking services that is the best for the them while it also helps them leverage the knowledge and experience of the mil...

On the other day in a meeting, one of my clients was asking me what do I think is the future of emailing or direct mail or telemarketing or SMSes for prospecting or building relationships with customers? He was telling me how a lot of data may be available in the form of lists or transactional data ...

Tom Asacker writes about the fact that great marketing is all about brilliant story telling. In my view, it is extremely true. Just go back and think about the companies, products or brands that you remember. You will have a great story to tell. It could be an interaction, a product experience or ev...

Marketing investments increasingly are being looked at by CEOs with great attention and with a renewed focus on what ROI is it getting the organization in return. The ANA( American National Advertisers) had a Marketing Accountability Conference and the presentation by Brooks provides interesting per...