Unilever buys Dollar Shave Club - Is this the emerging era of direct mass marketing?
Last week, Unilever announced it had acquired Dollar Shave Club. Tech Crunch carried an interesting article on the $1 billion acquisition and the challenges reputed & established FMCG brands face with the onslaught of innovative and emerging brands.
FMCG companies have been living in ...
25.07.16 02:13 AM - Comment(s)