Blog tagged as Data

Last week Facebook's Chief Privacy Officer - Stephen Deadman, wrote about the need to refocus the debate around personal data. It was a thought provoking article where Stephen talks about the need for a kind of a new coalition between tech companies on the use of personal data.

I had also written the...

26.06.16 11:23 PM - Comment(s)

Last week, we saw Microsoft announcing the acquisition of Linked-In for US $ 26.2 billion. With the acquisition of Linked-In, Microsoft now has access to over 400 million accurate profiles of professionals from Linked-In across the world. Over the last year or two, I have been seeing this trend wher...

20.06.16 12:00 AM - Comment(s)

I was reading an interesting update on Forrester Marketing 2016, where companies & marketers were asked to take cognizance of micromoments. I don't disagree fundamentally with this theory but I was thinking how do marketers prepare & adapt to this new paradigm.

One of the top questions that c...

12.06.16 05:56 PM - Comment(s)

There is a great article in Time Magazine which talks about "How companies know everything about you?".

There are many relevant points that are being made there but I really don't concur with all the blame &  privacy issues that are being made in the article. I agree with the need ...

13.03.11 12:34 PM - Comment(s)

I recently received a mail from my favourite airline Jet Airways, that I have been downgraded! I am a member of their loyalty program for years now! And this is not the first time this has happened to me. It also happened in 2001 and 2002 too.

The letter read - "...since you have not had enough ...

06.02.11 11:57 PM - Comment(s)

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