Blog tagged as Direct Marketing

With Social Web taking shape over the last couple of years( over 500 million customers are socially networked) and showing signs of aggressive growth, customer profiles are increasingly getting accessible and I see more and more misuse of the same.

The recent one that I have experienced is in Linked-...

23.01.11 03:50 PM - Comment(s)

We all know the mobile will become the centre of what consumers do. In the recently concluded Mobile Future Summit, the impact of this device has been summarized quite well. There were several good speakers and here is the essence of what some of them had to say:

Steve David, was a keynote speaker. ...

03.10.10 11:24 AM - Comment(s)

NY Times carried an article last week about the new kinds of banking services that are emerging in the post recession era! Some of the new names that they mention are SmartyPig, Kasasa, PerkStreet etc.

The concept is pretty simple these are simple online checking or savings accounts with an objective...

05.07.10 01:51 PM - Comment(s)

Trendwatching has come out with interesting consumer trends for 2010. One thing that caught my attention was - Tracking & Alerting as an important trend for 2010.

I think this trend provides a huge opportunity for companies wanting to take advantage of data-led marketing for their products or se...

12.12.09 10:17 PM - Comment(s)

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