Blog tagged as Marketing

Data confidentiality and privacy is a primary right which Indian consumer needs to demand, as the economy becomes more and more digitally driven.

Data privacy and protection is a fundamental foundation for an emerging data-driven economy like India. Permission marketing will be the next battleground ...

07.08.18 07:58 AM - Comment(s)

Recently, I got a news alert on a topic that I was interested. When I clicked on it, I got this message below:

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I was extremely perturbed as I was not expecting a pop-up message like this, as I really wanted to control the choice of ads from my side, to decide whether I wanted to see any ad or not. I ...

01.08.16 08:02 AM - Comment(s)

Sharon Drew Morgan makes very interesting points in her article where she draws attention on how marketing automation software needs to add decision facilitation technology to their offerings.

She writes, any such marketing software like Marketo, Eloqua,  just help capture some names - email add...

31.07.11 12:08 PM - Comment(s)

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