Blog tagged as Martech

Recently, I got a news alert on a topic that I was interested. When I clicked on it, I got this message below:

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I was extremely perturbed as I was not expecting a pop-up message like this, as I really wanted to control the choice of ads from my side, to decide whether I wanted to see any ad or not. I ...

01.08.16 08:02 AM - Comment(s)

I was reading an interesting update on Forrester Marketing 2016, where companies & marketers were asked to take cognizance of micromoments. I don't disagree fundamentally with this theory but I was thinking how do marketers prepare & adapt to this new paradigm.

One of the top questions that c...

12.06.16 05:56 PM - Comment(s)

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