Blog tagged as Social Media

The world economic forum and many futurists believe personal data is the new asset class that will emerge as a competitive advantage for many marketers. It is important that marketers start using this data  intelligently, judiciously and in a manner that benefits and engages the customer. Else,...

29.01.12 10:26 PM - Comment(s)

The profession of marketing is the midst of a huge change. New devices, social media, data-led insights are changing the dimension for brands like never before. Here's a perspective shared by some experts of what's coming and how we need to get prepared. I picked-up some of the points and trends and...

22.01.12 07:15 PM - Comment(s)


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