Blog tagged as analytical marketing

The year 2010 is coming to an end and the 2011 marketing plans are being drawn out by CMOs.I have often wondered how are budgets allocated year after year by CMOs and marketing managers. In fact, most CMOs use archiac methods of planning marketing spends? 

  1. How much did I spend last year?
  2. How much...
12.12.10 02:20 PM - Comment(s)

I often see a lot of digital marketing specialists treat social media data almost like traffic lights- a kind of sentiment monitor - Red, green and amber - here are the positive scores, negative scores etc. I wonder what marketing actionability does such visualization and presentation give to market...

14.11.10 10:32 PM - Comment(s)

We all know the mobile will become the centre of what consumers do. In the recently concluded Mobile Future Summit, the impact of this device has been summarized quite well. There were several good speakers and here is the essence of what some of them had to say:

Steve David, was a keynote speaker. ...

03.10.10 11:24 AM - Comment(s)

Most marketers have not forgotten the mass marketing principles and refuse to unlearn them for personal devices like mobiles which is increasingly becoming a marketing tool.

Off late, I have been bombarded with too many messages from retailers in India, just to inform me about their new arrivals or ...

29.08.10 10:07 PM - Comment(s)

NY Times carried an article last week about the new kinds of banking services that are emerging in the post recession era! Some of the new names that they mention are SmartyPig, Kasasa, PerkStreet etc.

The concept is pretty simple these are simple online checking or savings accounts with an objective...

05.07.10 01:51 PM - Comment(s)

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