How to determine if you want to spend more or less of your marketing budget in 2011?
The year 2010 is coming to an end and the 2011 marketing plans are being drawn out by CMOs.I have often wondered how are budgets allocated year after year by CMOs and marketing managers. In fact, most CMOs use archiac methods of planning marketing spends?
- How much did I spend last year?
- How much...
12.12.10 02:20 PM - Comment(s)