Blog tagged as analytical marketing

The year 2010 is coming to an end and the 2011 marketing plans are being drawn out by CMOs.I have often wondered how are budgets allocated year after year by CMOs and marketing managers. In fact, most CMOs use archiac methods of planning marketing spends? 

  1. How much did I spend last year?
  2. How much...
12.12.10 02:20 PM - Comment(s)

I often see a lot of digital marketing specialists treat social media data almost like traffic lights- a kind of sentiment monitor - Red, green and amber - here are the positive scores, negative scores etc. I wonder what marketing actionability does such visualization and presentation give to market...

14.11.10 10:32 PM - Comment(s)

We all know the mobile will become the centre of what consumers do. In the recently concluded Mobile Future Summit, the impact of this device has been summarized quite well. There were several good speakers and here is the essence of what some of them had to say:

Steve David, was a keynote speaker. ...

03.10.10 11:24 AM - Comment(s)

Most marketers have not forgotten the mass marketing principles and refuse to unlearn them for personal devices like mobiles which is increasingly becoming a marketing tool.

Off late, I have been bombarded with too many messages from retailers in India, just to inform me about their new arrivals or ...

29.08.10 10:07 PM - Comment(s)

NY Times carried an article last week about the new kinds of banking services that are emerging in the post recession era! Some of the new names that they mention are SmartyPig, Kasasa, PerkStreet etc.

The concept is pretty simple these are simple online checking or savings accounts with an objective...

05.07.10 01:51 PM - Comment(s)

I am bombarded in a day with hundreds of emails and SMSs- many of them are promotional emails and SMSs. I simply ignore them.

I sit in front of the TV to watch my favorite program and I see a ticker running with messages.Just fails to grab my attention.

I am out to watch a movie and suddenly I realiz...

21.04.10 06:13 PM - Comment(s)

With  zillions of data points becoming available in organizations today, there has been a lot of buzz around the following:

  1. Using analytics in marketing campaigns driving relevance, immediacy, reducing wastage and optimizing spends
  2. Making marketing more accountable using the power of data that's ...
11.04.10 11:37 AM - Comment(s)

I have never seen this before - an agreement between the customer and the company.

It just outlines beautifully the organization-wide mission that employees have to adopt and the interesting twist is how customers agree to behave with  or treat the company!  I believe this makes imminent s...

06.03.10 12:18 PM - Comment(s)

Tim O' Reilly tweeted about an interesting interactive feature on NY Times on using the popular movies rented data on Netflix by neighborhoods and zipcodes in the US! It's a lovely little application that tells movies marketers the kind of preferences consumers have had in 2009. 


This made me re...

10.01.10 11:39 AM - Comment(s)

CMO council has come-up with an interesting report that many marketers have faced as consumers themselves - irrelevant communication!  Many of these marketers talk about it but do nothing about it for their own brands or products. Here are some startling facts to think about:

  • While 64 percent of...
19.11.09 10:11 PM - Comment(s)


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