Blog tagged as brands

Recently, I got a news alert on a topic that I was interested. When I clicked on it, I got this message below:


I was extremely perturbed as I was not expecting a pop-up message like this, as I really wanted to control the choice of ads from my side, to decide whether I wanted to see any ad or not. I ...

01.08.16 08:02 AM - Comment(s)

This week there was an interesting debate around P&G CEO - Bob McDonald's comment. He had mentioned that:

“In the digital space, with things like Facebook and Google and others, we find that the return on investment of the advertising, when properly designed, when the big idea is there, can be mu...

12.02.12 03:10 PM - Comment(s)

I was reading an interesting article by Umair Haque on the threat of open customer rebellion and how industrial age businesses are completely unprepared to change the ways they  engage, treat and manage customers.He writes:

"Yesterday's massive, sprawling organizations could pacify "co...

05.04.11 07:28 PM - Comment(s)

Tim O' Reilly tweeted about an interesting interactive feature on NY Times on using the popular movies rented data on Netflix by neighborhoods and zipcodes in the US! It's a lovely little application that tells movies marketers the kind of preferences consumers have had in 2009. 


This made me re...

10.01.10 11:39 AM - Comment(s)

VSS, a leading PE firm that invests in media, communication & information industries released the next 5 year forecast of the communications industry. It has interesting trends on where consumers are expected to spend more time and therefore engage with marketers' brands. This has a direct impac...

30.08.09 08:03 PM - Comment(s)


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