Blog tagged as customer-centricity

The world economic forum and many futurists believe personal data is the new asset class that will emerge as a competitive advantage for many marketers. It is important that marketers start using this data  intelligently, judiciously and in a manner that benefits and engages the customer. Else,...

29.01.12 10:26 PM - Comment(s)

I was reading an interesting article by Umair Haque on the threat of open customer rebellion and how industrial age businesses are completely unprepared to change the ways they  engage, treat and manage customers.He writes:

"Yesterday's massive, sprawling organizations could pacify "co...

05.04.11 07:28 PM - Comment(s)

Tim O' Reilly tweeted about an interesting interactive feature on NY Times on using the popular movies rented data on Netflix by neighborhoods and zipcodes in the US! It's a lovely little application that tells movies marketers the kind of preferences consumers have had in 2009. 

Netflix

This made me re...

10.01.10 11:39 AM - Comment(s)

I was reading a post by Seth Godin on embracing lifetime value. He mentions in his post on the value of a two year contract for AT& T or Verizon as worth as more than $ 2000 in lifetime value of a customer to them. And he writes asking companies and professionals to embrace this thinking.

It's f...

22.11.09 07:18 PM - Comment(s)

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