Blog tagged as customer management

This week there was an interesting debate around P&G CEO - Bob McDonald's comment. He had mentioned that:

“In the digital space, with things like Facebook and Google and others, we find that the return on investment of the advertising, when properly designed, when the big idea is there, can be mu...

12.02.12 03:10 PM - Comment(s)

I was reading a post by Seth Godin on embracing lifetime value. He mentions in his post on the value of a two year contract for AT& T or Verizon as worth as more than $ 2000 in lifetime value of a customer to them. And he writes asking companies and professionals to embrace this thinking.

It's f...

22.11.09 07:18 PM - Comment(s)

CMO council has come-up with an interesting report that many marketers have faced as consumers themselves - irrelevant communication!  Many of these marketers talk about it but do nothing about it for their own brands or products. Here are some startling facts to think about:

  • While 64 percent of...
19.11.09 10:11 PM - Comment(s)


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