I was reading a post by Seth Godin on embracing lifetime value. He mentions in his post on the value of a two year contract for AT& T or Verizon as worth as more than $ 2000 in lifetime value of a customer to them. And he writes asking companies and professionals to embrace this thinking.
CMO council has come-up with an interesting report that many marketers have faced as consumers themselves - irrelevant communication! Many of these marketers talk about it but do nothing about it for their own brands or products. Here are some startling facts to think about: