Blog tagged as database marketing

I was reading an interesting article by Umair Haque on the threat of open customer rebellion and how industrial age businesses are completely unprepared to change the ways they  engage, treat and manage customers.He writes:

"Yesterday's massive, sprawling organizations could pacify "co...

05.04.11 07:28 PM - Comment(s)

With Social Web taking shape over the last couple of years( over 500 million customers are socially networked) and showing signs of aggressive growth, customer profiles are increasingly getting accessible and I see more and more misuse of the same.

The recent one that I have experienced is in Linked-...

23.01.11 03:50 PM - Comment(s)

The world of direct marketing is undergoing a sea change where there is a marriage of new digital marketing tools & methods to the old world direct marketing principles & vehicles.

In fact, almost a decade back, I had coined a term "Hybrid marketing" as the future of marketing - the...

07.11.10 03:24 PM - Comment(s)

In the recent past, i had written saying that we will move in the near future from "search" engines to "do" engines. Looks like Eric Schimdt recently has been talking about serendipity engines as the future. 

Forrester writes about this.

As you look into the future, the distin...

23.10.10 10:30 PM - Comment(s)

I was recently reading an interesting view on  the need for an online data portability policy & the do's and don't for companies and marketeers to publish such a policy. This kind of a policy, I believe, is becoming very important as we leave a lot of personal informatio...

10.10.10 08:48 PM - Comment(s)

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