digital marketing

Blog tagged as digital marketing

With Social Web taking shape over the last couple of years( over 500 million customers are socially networked) and showing signs of aggressive growth, customer profiles are increasingly getting accessible and I see more and more misuse of the same.

The recent one that I have experienced is in Linked-...

23.01.11 03:50 PM - Comment(s)

I often see a lot of digital marketing specialists treat social media data almost like traffic lights- a kind of sentiment monitor - Red, green and amber - here are the positive scores, negative scores etc. I wonder what marketing actionability does such visualization and presentation give to market...

14.11.10 10:32 PM - Comment(s)

The world of direct marketing is undergoing a sea change where there is a marriage of new digital marketing tools & methods to the old world direct marketing principles & vehicles.

In fact, almost a decade back, I had coined a term "Hybrid marketing" as the future of marketing - the...

07.11.10 03:24 PM - Comment(s)

I was recently reading an interesting view on  the need for an online data portability policy & the do's and don't for companies and marketeers to publish such a policy. This kind of a policy, I believe, is becoming very important as we leave a lot of personal informatio...

10.10.10 08:48 PM - Comment(s)

The world today has over 4.5 billion mobile phones and the number is growing rapidly. This provides customers with a device right in their hands to talk, access data, receive messages, network socially, check mails, and even download offers. This device now provides an unique opportunity for markete...

14.08.10 10:30 AM - Comment(s)

I was just reading an interesting Location-based Marketing(LBM) promotion by Pepsi called Pepsi Loot. It's a great customer marketing example by a leading soft goods marketer like Pepsi. The fun in combining digital marketing with data, distribution reach, loyalty, customer engagement & customer...

20.06.10 10:39 PM - Comment(s)

CMO council has come-up with an interesting report that many marketers have faced as consumers themselves - irrelevant communication!  Many of these marketers talk about it but do nothing about it for their own brands or products. Here are some startling facts to think about:

  • While 64 percent of...
19.11.09 10:11 PM - Comment(s)

Michelin has come-up with lovely idea to connect with their customers - famouslyanonymous.com. This is a great case for open-source marketing! This is perhaps how marketing will be done in the future for many brands.

The Michelin guide was first published in France in 1900 as a free directory that o...

19.09.09 10:43 PM - Comment(s)

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