Blog tagged as marketing planning

The year 2010 is coming to an end and the 2011 marketing plans are being drawn out by CMOs.I have often wondered how are budgets allocated year after year by CMOs and marketing managers. In fact, most CMOs use archiac methods of planning marketing spends? 

  1. How much did I spend last year?
  2. How much...
12.12.10 02:20 PM - Comment(s)

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